Senior TikTok Shop Specialist - Remote

Overview

Comfrt is seeking a Senior TikTok Shop Specialist to own and scale TikTok as both a brand discovery channel and a high-velocity commerce engine. This role is hands-on, data-driven, and focused on unlocking growth across TikTok Shop, paid media, creators, affiliates, and live shopping.

In Short

• Serve as the primary point of contact for TikTok Ads, TikTok Shop, and Live Shopping teams.
• Own campaign setup, registration, flighting, execution, and performance reporting within TikTok Seller Center.
• Lead campaign launches end-to-end, managing timelines, assets, testing, and optimization across Shop and web.
• Partner with TikTok on betas, incentive programs, and platform optimizations to accelerate growth.
• Evaluate and lead adoption of new TikTok commerce features in partnership with Growth, CRM, CX, and Ecommerce.
• Oversee channel Shop Design across home page design, merchandising, module placement and CRO testing.
• Define, track, and report KPIs across TikTok Shop, paid campaigns, and organic performance.
• Translate TikTok learnings and priorities into clear directives for the growth team, creative strategist, CX, CRM and creator and affiliate teams.
• Proactively identify and resolve issues related to campaign setup, tracking, or platform operations.
• Operate with a solutions-first mindset in a fast-paced, high-growth environment.

Requirements

• 3+ years of experience in marketing, growth, or performance media.
• Proven success managing TikTok Shop and/or paid campaigns with measurable revenue impact.
• Strong understanding of TikTok trends, algorithms, and performance drivers.
• Strong analytical mindset with experience defining and reporting on KPIs.
• Excellent communication and stakeholder management skills.
• Self-starter with strong problem-solving ability and bias for action.
• Experience working cross-functionally with creative, paid, and product teams.
• LA-based preferred; remote considered for exceptional candidates.

Benefits

• Ownership of a flagship growth channel for a top-performing brand on TikTok.
• Direct partnership with TikTok’s premier team on betas, insights, and high-impact opportunities.
• Be part of a purpose-driven company that’s shaping the future of comfort and mental wellness.
• Work in a supportive, creative environment where your ideas and growth are valued.
• Enjoy Comfrt benefits such as generous paid time off, company-covered health insurance, and 5% 401k match.