Chalice Custom Algorithms is a pioneering AI application designed for brands to leverage their own data and analytics for real-time ad buying decisions. Their innovative software automates data ingestion, predictive analytics, and the deployment of custom bidding instructions within a supervised-learning framework, allowing advertisers to visualize and test their algorithms. Recognized as a leader in the industry, Chalice has received accolades such as 'Best Demand Side Tech' by AdExchanger and contributed to AdWeek's 'Best Use of Programmatic' in the 2023 Media Plan of the Year awards. The company is committed to fostering a collaborative and innovative environment, valuing diversity and the importance of AI in advertising. With a client base that includes Fortune 100 companies and leading advertising agencies, Chalice is positioned at the forefront of AI solutions in the advertising landscape.