Ecommerce Marketing Coordinator - Remote

Overview

Make your future brighter by joining the Capitol Lighting team! Capitol Lighting has been providing our customers with the best service, best experience, and the best variety of lighting brands since we opened our doors 100 years ago!

We're looking for an Ecommerce Marketing Coordinator who will be responsible for collaborating with all ecom team members to create a unified brand marketing presence.

In Short

• Oversee day-to-day maintenance of PPC campaigns to meet ROAS and revenue targets.
• Update monthly vendor promotions among responsible channels (Google, Bing, Affiliate).
• Create and analyze Google Analytics / Looker Studio reports, to make recommendations to optimize digital marketing content.
• Implement SEM & SEO strategies that will drive traffic, conversion, retention, revenue, and profitability.
• Communicate website and campaign performance, return on investment (ROI), and make recommendations for additional online marketing strategies to increase conversion.
• Ensure website and data catalog is merchandised correctly with appropriate presentation of all category and product pages and ensure product detail information accuracy.
• Optimize SEO copy and landing pages for maximum organic exposure and conversions while maintaining engaging plus targeted content.
• Additional duties as required.

Requirements

• BA/BS Degree in Marketing or other, relevant degree is preferred as well as some experience in home furnishing.
• At least 1-2 years of experience managing paid search accounts, as well as other paid media familiarity.
• Google AdWords Certified and Google Analytics Certified.
• Experience with keyword research tools and web analytics tools such as GA4.
• Agency experience preferred.
• Ability to understand and interpret data.

Benefits

• Premier Medical
• Dental and Vision insurance
• Paid Vacation and Holidays
• 401(k) Plan
• Much More!