Performance Marketing Specialist - Crypto/Blockchain - Remote

Overview

Join Caiz, a pioneering organization that merges Islamic finance principles with blockchain technology, as a Performance Marketing Specialist. This role focuses on planning and optimizing paid media campaigns to enhance brand visibility and drive growth.

In Short

• Plan and execute paid advertising campaigns across various platforms.
• Conduct keyword research and audience targeting.
• Implement tracking systems to monitor campaign performance.
• Ensure compliance with crypto advertising policies.
• Analyze and optimize campaigns for maximum ROI.
• Manage advertising budgets effectively.
• Provide performance reports and insights.
• Stay updated on industry trends in blockchain marketing.
• Collaborate with other teams for integrated marketing strategies.

Requirements

• 3+ years of experience in performance marketing, specifically in crypto or blockchain.
• Hands-on experience with Google Ads, Meta Ads, and LinkedIn Ads.
• Strong analytical skills with experience in Google Analytics.
• Understanding of crypto ad compliance challenges.
• Knowledge of keyword targeting and conversion tracking.
• Excellent communication and problem-solving skills.
• Proficient in analytics tools like GA4 and Looker Studio.
• Creative thinker with A/B testing experience.
• Fluent in English.
• Relevant degree in Marketing or Advertising.

Benefits

• Competitive financial compensation.
• Work flexibility from home or office.
• Generous paid time off.
• Relocation assistance for new locations.
• Opportunities for professional development.
• Employee recognition programs.
• Inclusive and collaborative culture.
• Commitment to diversity and equality.