Precision Marketing & Data Strategist - Remote

Overview

BPD is looking for a Marketing Strategist to join our growing Data Solutions & Analytics team. The role will take a lead role in the development of marketing strategies against audience-based digital campaign executions. They are responsible for delivering best-in-class, volume-driving integrated campaigns that are equally effective and efficient.

In Short

• Lead development of marketing strategies for digital campaigns.
• Deliver integrated campaigns focused on patient acquisition and retention.
• Collaborate with internal teams to enhance client experiences.
• Conduct stakeholder interviews for project discovery.
• Write media briefs and collaborate on media strategies.
• Develop messaging strategies and creative briefs.
• Measure campaign effectiveness and provide actionable insights.
• Build strong relationships with media and creative teams.
• Stay updated on healthcare and advertising trends.
• Ensure brand strategy is maintained across all projects.

Requirements

• 3-5 years of marketing experience, preferably in healthcare.
• Exceptional interpersonal skills for client relations.
• Understanding of analytics and BI platforms.
• Solid knowledge of digital media channels.
• Excellent verbal and written communication skills.
• High attention to detail and data synthesis ability.
• Problem-solving mindset with creative solutions.
• Experience with CRM platforms is a plus.
• Ability to work in fast-paced environments.
• Knowledge of healthcare marketing trends and HIPAA compliance.

Benefits

• Work in a virtual-first environment.
• Collaborate with a diverse team of experts.
• Engage in innovative marketing solutions.
• Contribute to health equity initiatives.
• Participate in a culture of diversity and inclusion.