Performance Creative Strategist (Freelance) - Remote

Overview

Bodily is transforming women’s health through clinically-backed, research-driven products across postpartum, breastfeeding, and everyday intimates. We’re a growth-stage DTC brand with a bold, direct tone and a mission to support women’s bodies with products and knowledge they deserve.

In Short

• Lead the end-to-end creation of high-performing ad creative.
• Focus on ads that convert, especially on Instagram.
• Produce video and static content that drives results.
• Develop and execute ads that scale for maternity and women’s health brands.
• Concept, produce, and deliver 4–6 new performance ad concepts per month.
• Collaborate with the media buying team to monitor performance.
• Translate CRM strategy into performance-driven creative briefs for email.
• Provide direction on email creative to drive CTR and revenue.
• 4+ years in performance creative for DTC brands required.
• Hands-on proficiency with editing/design tools is essential.

Requirements

• 4+ years in performance creative for DTC brands (freelance, agency, or in-house).
• A proven portfolio of Meta/Instagram ad creative that delivered performance results.
• Experience ideating and producing short-form video content.
• Strong grasp of key metrics and optimization.
• Ability to own the full creative lifecycle from idea to asset.
• Bonus: Experience in maternity, postpartum, women’s health, or soft-line apparel.

Benefits

• Mission-Driven Work: Help shape the conversation around women’s health.
• Creative Ownership: Control of ad creative from ideation to production.
• Flexibility: Remote, part-time contract role with flexible hours.
• Category Leadership Opportunity: Lead creative innovation in a relevant space.