Marketing Strategist, Adobe Personalization - Remote

Overview

We are seeking an experienced and visionary Marketing Strategist to lead and drive personalization use cases across multiple channels, with a primary focus on Adobe Experience Cloud digital marketing.

In Short

• Lead the ideation, development, and implementation of advanced personalization use cases across digital marketing channels.
• Define strategies for delivering hyper-personalized customer experiences.
• Map and structure customer journeys to optimize engagement, retention, and conversion.
• Build a comprehensive personalization playbook.
• Collaborate with marketing, product, data analytics, and engineering teams.
• Define success metrics and KPIs to measure effectiveness.
• Use data-driven insights to refine strategies and optimize campaigns.
• 7+ years of experience in marketing strategy or digital marketing.
• Experience with personalization tools like Adobe Experience Manager.
• Exceptional communication and leadership skills.

Requirements

• 7+ years of experience in marketing strategy, digital marketing, or customer experience roles.
• Proven track record of designing and executing personalization initiatives.
• Experience with personalization tools and platforms.
• Deep expertise in customer segmentation and journey mapping.
• Strong understanding of data analytics.
• Proficiency in creating frameworks and playbooks.
• Exceptional communication and leadership skills.
• Ability to balance strategic thinking with hands-on execution.
• Experience with advanced analytics and data visualization tools.
• Knowledge of privacy regulations in data-driven marketing.

Benefits

• Competitive benefits package including medical, dental, and vision insurance.
• Life insurance and disability coverage.
• Paid time off and 401(k) plan.
• Additional perks vary by location.