Product Marketing Manager - Remote

Overview

BetterMe is a health & wellness platform offering a personalized, holistic approach to well-being. Since 2017, we’ve been on a mission to create a healthier world for everyone, regardless of age, gender, physical ability, or background. Our goal is to make a healthy lifestyle accessible to all, enabling people to achieve lasting health benefits.

In Short

• Lead go-to-market strategies for new features, campaigns, and product launches.
• Analyze A/B tests and marketing experiments to extract insights and turn them into actionable plans.
• Oversee and coordinate the execution of launches to ensure smooth rollouts and performance alignment.
• Develop and maintain clear documentation for product marketing initiatives, including launch processes, test outcomes, and key learnings.
• Act as a communication bridge between the product and performance marketing teams, ensuring transparency, alignment, and timely updates.
• Research user segments, market trends, and competitors to uncover growth opportunities and product angles.
• Propose and validate new marketing ideas, positioning, and messaging frameworks.
• Collaborate with creative and media teams to develop campaign briefs and ensure clarity of value propositions.
• Work cross-functionally with product managers, performance marketers, designers, and analysts to align goals and drive results.

Requirements

• 2+ years of experience in product marketing or growth-focused marketing roles.
• Strong analytical skills — comfortable working with A/B test data and making data-driven decisions.
• Solid understanding of user acquisition funnels, retention loops, and unit economics.
• Hands-on experience with analytics platforms (Amplitude, Google Analytics, Tableau, or similar).
• Skilled in identifying and researching market trends, competitors, and audience behavior.
• Strategic thinker with the ability to craft compelling user value narratives.
• Excellent communication skills — both written and verbal — with strong attention to detail.
• Organized and proactive, with experience managing cross-functional collaboration and multiple projects at once.
• Upper-Intermediate English or higher.

Benefits

• Competitive salary. Compensation that will help you focus on your projects and personal development.
• Professional Growth. We offer a possibility to attend internal, external courses, seminars and access to a corporate library.
• Comfortable working environment. We provide all necessary work equipment for your role and serve complimentary breakfasts, lunches, and snacks in the Kyiv office.
• Health&Fitness. We provide employees with 20 days of paid vacation, medical insurance and a variety of sports activities available for employees inside and outside the office.
• Rest. We organize team buildings, parties and various team activities to boost our collaboration.