International Brand & Creative Manager - Remote

Overview

BetterHelp is on a mission to remove the traditional barriers to therapy and make mental health care more accessible to everyone. Founded in 2013, we are now the world’s largest online therapy service – providing affordable and convenient therapy in 210 countries and over 60 languages across the globe. Our network of over 30,000 licensed therapists has helped millions of people take ownership of their mental health and change their lives forever. And we’re not stopping there – as the unmet need for mental health services continues to grow, BetterHelp is committed to being part of the solution.

In Short

• Develop and execute integrated brand campaigns tailored for international markets while maintaining global brand consistency.
• Create brand playbooks based on consumer research & insights - flexing between mature & emerging markets.
• Collaborate with internal teams and external creative agencies to produce compelling assets including video, social content, digital ads, and print materials.
• Adapt global brand guidelines to meet regional cultural, linguistic, and regulatory needs without sacrificing brand integrity.
• Lead the creation of brand storytelling strategies, including messaging frameworks and visual identity systems.
• Work closely with performance marketing, product, and local market teams to ensure cohesive customer experiences.
• Oversee creative asset development timelines, budgets, and quality control.
• Conduct market research to understand cultural trends, audience preferences, and competitor positioning.
• Monitor brand health and campaign effectiveness through key metrics, providing actionable insights and recommendations.
• Oversee a global consumer insights strategy to drive our marketing efforts.

Requirements

• Bachelor’s or Master’s degree in Marketing, Business, or a related field.
• 6+ years of experience in brand management, creative strategy, or related roles, ideally in international, consumer-facing industries.
• Strong portfolio of successful brand campaigns and creative projects across multiple markets.
• Deep understanding of cultural nuances and localization best practices.
• Excellent project management skills with experience managing multiple stakeholders and agencies.
• Proven experience with research and data-driven storytelling.
• Strong storytelling ability and visual sensibility.
• Familiarity with healthcare, mental health, or regulated industries preferred.
• Highly collaborative, organized, and adaptable, with excellent communication skills.
• Fluency in multiple languages is a plus.

Benefits

• The chance to build something that changes lives – and that people love.
• Free BetterHelp accounts for all team members.
• An awesome community of co-workers.