Marketing Lead (Brazil) - Remote

Overview

We’re launching a new betting product and are looking for a Marketing Lead to own go-to-market strategy and execution in Brazil. This role will be responsible for driving brand awareness, user acquisition, and localization of the product for the Brazilian market.

In Short

• Lead end-to-end marketing strategy for a new betting product launch in Brazil
• Develop and execute acquisition campaigns across digital, social, influencer, and affiliate channels
• Own localization strategy: messaging, creatives, and cultural relevance for Brazilian audiences
• Partner closely with product, growth, and compliance teams
• Track performance metrics (CAC, LTV, ROI) and optimize campaigns
• Manage agencies, contractors, and external partners as needed

Requirements

• 5–7 years of marketing experience, ideally in betting space
• Deep knowledge of the Brazilian betting ecosystem, user behavior, and regulatory landscape
• Proven experience launching or scaling a consumer product in Brazil
• Strong background in performance marketing, influencer/affiliate marketing, or growth
• Fluent in Portuguese; strong English communication skills
• Data-driven mindset with experience using analytics and attribution tools

Benefits

• Opportunity to lead a high-impact product launch from day one
• Ownership over marketing strategy in one of the world’s fastest-growing betting markets
• Competitive compensation with upside