Vice President, Audience Activation & Impact - Remote

Overview

This is a full-time, hybrid position for a Vice President, Audience Activation & Impact at BarkleyOKRP. In this executive leadership role, you will be responsible for defining and driving the overall vision, strategy, and operational excellence of the Audience Activation & Impact practice – our Engagement Specialists team. The Vice President will champion innovation, cultivate top-tier talent, and ensure the delivery of market-leading solutions across Out-of-Home (OOH & DOOH), Audio (Broadcast & Digital), Sports Marketing & Sponsorships, Hyperlocal Community Engagement, and Experiential Activations.

In Short

• Define and execute the strategic vision for the Audience Activation & Impact department.
• Lead, mentor, and inspire a team of Directors specializing in various activation channels.
• Drive the financial health and growth of the Audience Activation & Impact practice.
• Champion innovative activation strategies and technologies.
• Cultivate executive-level relationships with clients and media partners.
• Provide strategic counsel to the agency's executive leadership team.
• Oversee operational processes and standards within the department.
• Lead new business development initiatives.
• Drive cross-departmental collaboration for client-centric solutions.
• Represent BarkleyOKRP at industry events and publications.

Requirements

• 10-12+ years of experience in Media Buying, Planning, and Strategy.
• Deep expertise across all relevant engagement channels.
• Proven ability to develop large-scale audience activation strategies.
• Strong financial acumen with experience in managing budgets and P&L.
• Exceptional leadership and talent development skills.
• Outstanding communication and influencing skills.
• Demonstrated ability to drive innovation and lead change.
• Extensive network within the media industry.
• Strategic thinker with a results-oriented approach.
• Visionary leader capable of making high-stakes decisions.

Benefits

• Multiple health insurance options.
• Flexible PTO.
• Life insurance.
• 401K.