Baba is a pioneering healthcare company focused on improving the lives of older adults by simplifying their navigation through the complex healthcare system. With a mission to address the needs of the growing population of seniors, Baba pairs them with expert advocates, typically nurses or social workers, who coordinate their care and assist with various healthcare-related tasks such as writing insurance appeals, researching specialists, and scheduling appointments. Supported by notable investors and a team with impressive backgrounds from leading institutions and companies, Baba is dedicated to creating a new model of integrated, tech-enabled care advocacy that combines clinical oversight with social support.