Director of Media Strategy and Planning - Remote

Overview

The Director of Media Strategy and Planning is responsible for developing and leading strategic media initiatives, ensuring effective budget control and execution of integrated media plans across digital and traditional channels.

In Short

• Develop strategic media plans for clients.
• Manage both digital and traditional media campaigns.
• Oversee budget recommendations and modeling outcomes.
• Lead a team of supervisors and planners.
• Collaborate with analytics for performance measurement.
• Identify growth opportunities within accounts.
• Build relationships with stakeholders and vendors.
• Stay updated on advertising and healthcare trends.
• Participate in new business pitches.
• Mentor junior team members for skill development.

Requirements

• 10+ years of agency experience in media planning and buying.
• Experience in pharmaceutical or healthcare advertising preferred.
• Knowledge of media planning tools and technologies.
• Experience with paid social and search strategy is a plus.
• Understanding of full-funnel media campaigns.
• 3+ years of supervisory or account management experience.
• Bachelor's degree in a related field required.

Benefits

• Opportunity to work with a diverse and talented team.
• Flexible working environment.
• Participation in the Disability Confident Scheme.
• Professional development and mentorship opportunities.
• Engagement in impactful healthcare initiatives.