Marketing Manager B2B - Remote

Overview

We bring apps to success comprehensively – from strategy to design and development to app marketing. As part of our dedicated team in Hamburg or remote, you can apply your marketing skills directly in practice and gain insights into the diverse tasks of a dynamically growing digital agency.

In Short

• Develop and manage our cross-channel B2B marketing strategy along the entire customer journey.
• Plan, control, and optimize marketing campaigns for lead generation and qualification.
• Develop and optimize our marketing funnels from the first contact to conversion.
• Create and manage content for our website, landing pages, LinkedIn presence, and email campaigns.
• Utilize references, case studies, and showcases for positioning and lead generation.
• Track and analyze the performance of your measures, deriving data-driven optimizations.
• Work closely with our sales team to convert leads into qualified opportunities.
• Use HubSpot as a central tool for campaign planning, automation, and success measurement.
• Leverage AI to make processes more efficient and improve the quality of your marketing activities.

Requirements

• Several years of experience in B2B marketing in the digital environment, ideally in an agency or tech/digital context.
• Good understanding of how lead generation and marketing funnels work in B2B.
• Think in campaigns and KPIs, making decisions based on data.
• Experience in creating content for various channels, especially LinkedIn, website, and email.
• Familiarity with performance marketing and experience managing campaigns in LinkedIn Campaign Manager.
• Experience with HubSpot or a comparable CRM and marketing automation tool.
• Good understanding of how modern AI tools can be productively used in daily work.
• Interest in digital products, trends, and business models, with a good understanding of our target audience.
• Ability to work independently, structured, and proactively contribute ideas.
• Strong communication skills and willingness to collaborate closely with other teams like sales or consulting.
• Fluent in German at a native level.

Benefits

• Exciting mobile app projects for well-known clients.
• An experienced team with diverse learning opportunities and influence.
• Flat hierarchies and a familial, open working atmosphere.
• Flexible working hours and optimal equipment for home office work.
• Working with the latest technologies.
• Regular internal hackathons.
• Bike leasing options and fitness club subsidies.
• Team events like summer parties and Christmas celebrations.
• Pets are welcome.