Vice President of Marketing - Remote

Overview

Appcues is recruiting a modern marketing leader to drive our next stage of growth. This is a critical role on our executive team and a rare opportunity to lead a talented, motivated team that’s already doing great work.

In Short

• Lead all marketing capabilities and manage the full marketing budget.
• Focus on driving pipeline and new ARR growth through new logo acquisition and customer expansion.
• Inherit a strong team across Product Marketing, Customer Marketing, Brand & Design, and Content Marketing.
• Align closely with Sales and Customer Success to enhance customer experiences.
• Encourage a culture of testing and learning within the marketing team.
• Communicate clearly and set sharp goals for the team.
• Unify teams and maintain a collaborative environment.
• Deep expertise in account-based marketing is essential.
• Embrace an AI-first approach to marketing leadership.
• Drive long-term brand building and create compelling narratives for complex products.

Requirements

• Experience building or scaling a B2B SaaS marketing function.
• Strong communication skills and ability to set clear expectations.
• Ability to rally high-performing individuals without creating silos.
• Focus on customer-centric marketing strategies.
• Experience in transparent and data-driven environments.
• Expertise in aligning Sales and Marketing for effective customer engagement.
• Capability to operate at both strategic and executional levels.
• Willingness to be innovative and stand out in brand building.
• AI-first mindset to enhance team productivity.

Benefits

• Competitive compensation aligned with long-term company goals.
• Equity award as part of the compensation package.
• Opportunity to lead a strong marketing team with a solid foundation.
• Engagement in a company-wide strategy focused on growth and innovation.
• Work with a supportive and collaborative executive team.