Product Marketing Member - Trading - Remote

Overview

Anchorage Digital is seeking a Product Marketing Member to develop and execute go-to-market strategies for its digital asset platform aimed at institutions. This role involves strategic thinking, client and competitor analysis, and crafting compelling messaging to drive market awareness and product adoption.

In Short

• Develop and execute go-to-market strategies for digital asset products.
• Drive campaigns and lead nurturing efforts to generate business.
• Write content with strong copywriting skills in alignment with brand voice.
• Manage product launches and client communications.
• Collaborate with Marketing, Product, and Sales teams.
• Analyze client and competitor insights to inform strategies.
• Create various marketing content including webpages and blog articles.
• Stay informed about b2b product marketing tactics.
• Deep knowledge of crypto or finance is preferred.
• Experience in cross-functional marketing environments is beneficial.

Requirements

• Comfort writing for an institutional audience.
• Experience leading marketing campaigns.
• Ability to collect and analyze market insights.
• Strong communication and collaboration skills.
• Keen interest in technical product features.

Benefits

• Opportunity to work in a leading crypto platform.
• Engage in meaningful work with a strong team.
• Be part of an innovative and rapidly growing industry.
• Competitive compensation and benefits.
• Work in a dynamic and collaborative environment.