We are seeking a Senior Paid Media Buyer to join our growing team, focusing on optimizing customer acquisition costs and expanding paid media spending on platforms like Facebook and Google.
In Short
Develop and execute paid strategies for Facebook, Instagram, and Google Ads.
Conduct in-depth analysis of target markets and consumer behavior.
Monitor campaign performance using Facebook Ads Manager and Google Analytics.
Compile reports to quantify performance and communicate results.
Create ad copy and collaborate on design and ad creatives.
Assist with email marketing campaigns using Klaviyo.
Manage social media presence, focusing on Meta platforms.
Support influencer campaigns and manage relationships.
4+ years of experience in paid media buying required.
Fluent in English, both verbal and written.
Requirements
4+ years of experience in paid media buying, focusing on Meta and Google Ads.
Proven success in scaling paid media accounts.
Strong understanding of designing and executing experiments.
Hands-on experience with email marketing and social media campaigns.
Proficiency in Google Analytics.
Strong problem-solving and multitasking skills.
Collaborative and team-oriented mindset.
Availability to work within CST time zone.
Benefits
Opportunity to work with a dedicated team in the pet food industry.
Remote work flexibility.
Competitive salary based on experience.
Engagement in meaningful work that enhances pet nutrition.
Proppel is looking for a Senior Media Buyer to manage and optimize paid social campaigns for a performance marketing agency focused on B2B lead generation.