Paid Search + YouTube Buyer - Remote

Overview

We are seeking an experienced Paid Search + YouTube Buyer to help scale our growth efforts across Google & YouTube, as well as other paid media and reporting functions.

In Short

• Collaborate with the marketing team to develop comprehensive digital advertising strategies.
• Plan, execute, and optimize YouTube advertising campaigns.
• Develop and implement strategic paid search campaigns across various platforms.
• Manage advertising budgets effectively to maximize ROI.
• Conduct thorough keyword research for paid search campaigns.
• Create and maintain reports analyzing success and optimizations.
• Assist in creating, executing, and reporting on paid media strategy.
• Devise and analyze tests within paid media accounts.
• Stay informed on industry trends and competitor activities.
• Work closely with the analytics team to generate performance reports.

Requirements

• Experience in digital advertising, specifically with Google Ads and YouTube.
• Strong analytical skills for reporting and optimization.
• Ability to manage budgets and allocate resources effectively.
• Proficiency in keyword research and campaign strategy development.
• Experience with A/B testing and performance analysis.
• Strong communication and collaboration skills.
• Knowledge of industry trends and competitor analysis.

Benefits

• Opportunity to shape the future of cookware marketing.
• Work with a dynamic and innovative team.
• Flexible working hours with remote options.
• Professional development opportunities.
• Competitive salary and benefits package.