Ecommerce Digital Marketing Specialist - Remote

Overview

In this hybrid role, you’ll be the digital force behind our Pinterest and Snapchat campaigns, meticulously crafting strategies that drive traffic, boost conversions, and maximize ROI for our online store. You’ll collaborate closely with our ecommerce and creative teams to ensure that every campaign not only resonates with our audience but also delivers measurable sales results.

In Short

• Develop, implement, and manage dynamic ad campaigns on Pinterest and Snapchat.
• Craft creative, data-backed strategies for conversion funnel optimization.
• Collaborate with the creative team for engaging visuals and compelling copy.
• Monitor key performance indicators using platform analytics and third-party tools.
• Continuously test, analyze, and refine audience segmentation and ad creatives.
• Provide regular, data-driven insights and comprehensive reports.
• Work closely with the ecommerce team to synchronize campaigns with promotions.
• Analyze customer journey data to enhance remarketing efforts.
• Strategically allocate and manage advertising budgets across platforms.
• Ensure campaigns are cost-effective and meet targeted ecommerce KPIs.

Requirements

• Proven experience in digital marketing, particularly with Pinterest and Snapchat.
• Strong analytical skills and experience with data analysis tools.
• Ability to create compelling ad copy and visuals.
• Experience with A/B testing and optimization strategies.
• Familiarity with ecommerce platforms and customer journey analysis.
• Strong communication and collaboration skills.
• Experience in budget management and ROI maximization.

Benefits

• Opportunity to work in a dynamic and creative environment.
• Flexible working hours and remote work options.
• Collaborative team culture with a focus on innovation.
• Professional development opportunities.
• Competitive salary and performance-based incentives.