Director of Public Relations, Brand Performance Growth - Remote

Overview

The Director of Public Relations, Brand Performance Growth at Access Newswire will strategize, execute, and optimize multi-channel campaigns to enhance brand performance and fuel business growth.

In Short

• Develops and executes brand growth strategies across digital and traditional marketing channels.
• Monitors and analyzes brand performance metrics and consumer insights.
• Collaborates with creative and digital teams for integrated marketing campaigns.
• Leads testing and optimization strategies to improve campaign effectiveness.
• Identifies growth opportunities in new and existing markets.
• Manages budget planning and allocation across campaigns.
• Provides performance reporting and strategic recommendations to leadership.
• Oversees brand health tracking and competitor analysis.
• Builds relationships with external partners and agencies.

Requirements

• 5-7+ years of experience in brand marketing or performance marketing roles.
• Industry experience in Public Relations preferred.
• Strong communication and presentation skills.
• Excellent project management and organizational skills.
• Strong analytical mindset with expertise in marketing analytics.
• Experience managing multi-channel campaigns.
• Proficient in digital marketing platforms and campaign management tools.

Benefits

• Unmatched growth and learning opportunities.
• 100% company paid medical coverage.
• 100% company paid Short-Term and Long-Term Disability.
• Flexible Spending Account (FSA) & Health Savings Account (HSA).
• 401(k) with match.
• Generous vacation policy.
• A culture that fosters ownership, autonomy, and continuous learning.