Plutus is a pioneering finance app founded in 2015 that is transforming the loyalty rewards market. By offering users the ability to earn 3-9% back in PLUTON, the world's first crypto rewards token, every time they use their Plutus Debit Card, the company has established a unique position in the industry. Users can conveniently track their rewards through an accompanying finance app that features both bank-like functionalities and a secure Fiat-Crypto DEX, emphasizing self-custody as a core value. With a robust business model, Plutus successfully tripled its user base in 2022, making significant strides in the integration of cryptocurrency into everyday financial transactions.