EMSU GmbH is a forward-thinking company based in Aachen and Munich, specializing in enhancing in-store retail media through its innovative EMSU Retail Media platform. The company focuses on Touchpoint Advertising, delivering digital advertisements directly at the point of sale, where purchases are made. This approach not only drives impulse buying and significantly increases sales but also creates a new revenue stream for retailers through advertising income. With 900 systems already deployed across the DACH region, EMSU is committed to revolutionizing the retail media landscape.