Driftrock Limited is a leading automotive marketing platform that specializes in customer generation for 46 global automotive brands, including notable names like BYD, Honda, Mercedes-Benz, and Hyundai. As the automotive industry undergoes significant transformation with the shift towards electric vehicles and increasing competition, Driftrock's software platform empowers automotive brands to enhance vehicle sales through data-driven marketing strategies. With a remote-first work culture and a small, dynamic team, Driftrock fosters a collaborative environment where employees can significantly impact the company's culture and direction. The company partners with major brands and platforms, such as BMW, Amazon, and Google, positioning itself at the forefront of demand generation technology in the automotive sector.