Marketing Manager - Remote

Overview

We are building two brands that make families safer:

• 12minutes: Online first-aid courses for baby and child emergencies. 20,000+ customers, 4.9 stars.
• ouchie: Stylish first-aid kits, certified medical products for parents.

7-figure annual revenue, profitable, without investors. Now we are accelerating growth in DACH and internationally.

We are looking for someone who is hungry, learns quickly, takes initiative, and wants to help lead the company in the near future.

In Short

• Take responsibility in marketing, think in new projects, prioritize and scale.
• Expand creator marketing (selection, briefings, production, scaling).
• Scale performance marketing in collaboration with our performance marketing manager.
• Build content marketing on Instagram/TikTok & YouTube.
• Establish marketplaces (Amazon) and new channels (pharmacies, drugstores).
• Develop new channels and creative growth hacks.
• Cross-sell between 12minutes and ouchie.

Requirements

• Experience in growth marketing or DTC/E-commerce: you have scaled a brand or funnel before.
• You think in CAC, LTV, ROAS; this is your daily business, not new territory.
• You do things yourself instead of delegating.
• You want more than just to execute; you want to shape, build, and have creative ideas.
• Very good German, good English.

Benefits

• Responsibility from day one.
• Direct collaboration with experienced founders who have scaled internationally.
• Profitable company.
• Equity model on top after 6 months.
• Remote-first with regular meetings.
• Product with real impact for families.
• Location: Remote with regular meetings by arrangement.
• Model: Full-time or part-time, both are possible.
• Start: Immediately / by arrangement.
• Compensation: Fixed salary + equity after 6 months.
• About us: David has built ArtNight in Europe, appeared on Höhle der Löwen, with much experience in scaling startups.