Wild Nutrition is a pioneering company founded by nutritional practitioner Henrietta Norton, who specializes in women's nutritional health. With a focus on Food-Grown® supplements, the company has developed a range of approximately 45 products tailored to meet the diverse health needs of women throughout various life stages, particularly during pregnancy and menopause. Over the past decade, Wild Nutrition has experienced rapid growth, conducting 25,000 nutritional therapy consultations and achieving over 50% year-on-year growth. The company is committed to ethical and sustainable sourcing of high-quality ingredients and aligns itself with B Corp brands that prioritize social responsibility. Wild Nutrition primarily operates through direct-to-consumer sales, complemented by trade and Amazon distribution.