WeyMedia is a Maritime-based company dedicated to making personal finance accessible and enjoyable for everyone. With a mission to simplify money management, WeyMedia operates two of Canada's leading personal finance websites, creditcardGenius.ca and moneyGenius.ca, which collectively serve over 400,000 Canadians each month. The company also offers GeniusCash, a cashback rewards program that has distributed over $4 million since its inception in 2022. Currently, WeyMedia is developing a mobile app that gamifies personal finance through interactive quests, trivia, and rewards, aiming to enhance the financial literacy and engagement of its users.