VITAFY BRANDS is a well-established and rapidly growing European multi-channel player in the dynamic consumer health and wellness market. Formed in 2022 from the merger of EVP Group and Vitafy Brands, the company operates subsidiaries in Germany, England, Spain, and Slovakia, serving a diverse customer base across various target markets. With its own production facilities for key product categories, VITAFY BRANDS acts as a reliable B2B service partner, supporting clients in the drugstore, discount, grocery retail, pharmacy, and brand sectors in developing innovative health and wellness products. The company boasts a comprehensive portfolio of proprietary brands in consumer healthcare, sports nutrition, weight management, and healthy nutrition, marketed both online and in international retail. VITAFY BRANDS optimizes efficiency, scalability, and functional excellence across its B2B and B2C operations through a consistent multi-channel approach, a vertically integrated value chain, and a continuous growth strategy in Europe.