Truth Initiative is a public health organization dedicated to preventing youth and young adult nicotine addiction while empowering individuals to quit smoking and using tobacco products. The organization focuses on creating impactful and engaging content to communicate its mission, particularly targeting rural and historically marginalized communities that are disproportionately affected by tobacco use. By collaborating with freelance content creators, Truth Initiative aims to change the narrative around quitting nicotine, providing science-backed resources and support to help individuals on their quitting journey.