Trek Bicycle is a globally recognized leader in the manufacturing of innovative bicycles and bicycle accessories. Since its establishment in 1976, the company has been dedicated to creating products that they are passionate about, with a strong focus on customer orientation. Trek aims to change the world by encouraging more people to ride bicycles, employing over 4,400 staff to develop and produce cutting-edge products. Currently, they are expanding their Ascend Software market in French-speaking Switzerland, providing support to bicycle retailers through software solutions that enhance their operational processes and ensure long-term success.