Email Marketing Specialist - Remote

Overview

We are seeking an experienced and energetic Email Marketing Specialist to join our team. This person will play a key role in executing targeted email marketing campaigns, developing marketing strategies, and generating Marketing Qualified Leads (MQLs) for the Sales Team.

In Short

• Develop and implement a quarterly email marketing plan.
• Craft personalized, engaging email copy tailored to different Ideal Customer Profiles (ICPs).
• Utilize tools such as Apollo, HubSpot, and SendGrid for campaign optimization.
• Generate and pass warm and hot leads to the Sales Team.
• Periodically outreach to existing clients with special offers and promotions.
• Regularly analyze campaign performance metrics.

Requirements

• Experience in email marketing.
• Strong understanding of B2B marketing strategies.
• Proficiency in using email marketing tools.
• Ability to analyze data and improve campaign performance.

Benefits

• Work with a globally distributed team.
• Opportunity to drive impactful marketing strategies.
• Engage with diverse clients from startups to enterprises.