Paid Media Analyst - Remote

Overview

As a Paid Media Analyst, you will strategize, implement, optimize, and monitor effective paid media campaigns to ensure we are exceeding our clients' goals and expectations. You will have the passion and drive to analyze data and develop solutions to improve campaign results. You will be detail-oriented and data-driven.

In Short

• Create, manage and optimize paid media campaigns for clients across a variety of industries on Google, Bing, Meta, and other ad networks aligned with their established paid media goals
• Monitor the pacing of paid media campaigns to ensure no under or over delivery.
• Analyze the performance of paid campaigns to develop and implement proactive and reactive strategies to continually improve performance
• Track and report performance metrics of paid marketing campaigns for internal and external stakeholders
• Effectively communicate what is happening in the campaigns, why it’s happening and what we’re doing about it to continually improve performance to internal and external stakeholders
• Conduct and communicate competitive client research and develop and implement offensive and defensive strategies to position clients in front of their competitors through paid media campaigns
• Provide recommendations to necessary stakeholders on landing page optimizations and strategies to improve paid media performance
• Keep up to date with paid media best practices and planning and research tools
• Collaborate with Paid Media Operations team on new account and/or new campaign launches
• Provide support to internal stakeholders as it relates to relevant paid media requests

Requirements

• Detail-oriented and data-driven mindset
• Experience with Google Ads, Bing Ads, and Meta Ads
• Strong analytical skills
• Excellent communication skills
• Ability to work collaboratively with teams

Benefits

• Innovative work environment
• Opportunities for professional growth
• Supportive team culture
• Flexible working arrangements