Graphic Designer for Marketing - Remote

Overview

This role is integral to driving business success by blending creativity with strategic goals. Their work enhances brand visibility, elevates customer engagement, and drives revenue through high-quality, impactful visuals that resonate with the target audience. This role ensures that PDF Expert’s visual identity not only looks great but also delivers measurable business results.

In Short

• Create high-quality visuals for digital marketing campaigns, including banners, social media posts, email headers, infographics, video thumbnails, and more.
• Design app store assets (screenshots, feature banners, icons) that highlight app functionality and appeal to target audiences.
• Develop branding materials such as pitch decks, presentations, and branded templates.
• Work closely with product marketing managers, acquisition specialists, and other cross-functional stakeholders to conceptualize and execute campaigns that align with brand guidelines and business goals.
• Partner and collaborate with product teams to understand app features and design visuals that communicate core benefits effectively to ensure consistency both in and outside the app.
• Challenge the status quo, stay up-to-date with design trends and user engagement strategies to produce fresh, innovative work.
• Monitor creative performance, conduct creative research and leverage insights to continuously optimize designs.
• Templatize asset creation, where applicable, to increase efficiency and velocity of creative output.
• Ensure all designs align with the company’s visual identity and maintain consistency across platforms.
• Be an active participant in defining brand and visual identity as new features are developed and as the product continues to evolve.

Requirements

• 3+ years of experience as a graphic designer, preferably in marketing or app-related industries.
• A strong portfolio showcasing marketing design work (e.g., social media campaigns, digital ads, or app promotions).
• Proficiency in Adobe Creative Suite (Photoshop, Illustrator, After Effects, InDesign) and Figma or Sketch.
• Familiarity with video editing tools is a plus (e.g., Premiere Pro, Final Cut Pro).
• Strong conceptual and visual storytelling abilities.
• Attention to detail and a keen eye for typography, color, and layout design.
• Excellent communication and collaboration skills.
• Ability to work in a fast-paced environment and handle multiple projects simultaneously.
• Knowledge of UI/UX principles and app store optimization (ASO) design practices is a bonus.

Benefits

• Customer-centric culture. We put our customers first. It means that every employee can benefit from interacting with our customers directly. It enables us to create and deliver the best solutions for millions of our users.
• Professional growth. We are professionals at everything we do. It means we own our decisions, our work, and our results. We provide quality feedback to others and welcome feedback as an opportunity to learn and improve.
• A team of amazing people. The greatest power we have is the team. It means we care about each other, ensure transparency, and invest in everyone's success.
• Impact on our products. We aim to create valuable products. It means that we improve ourselves constantly by overcoming constraints, simplifying our processes, and improving our capacity.
• Innovative culture. We try to be innovative and creative in everything we do. It means that we expect, appreciate and value new ideas.