Peet's Coffee is dedicated to the pursuit of better coffee for people and the planet, aiming to become the preferred brand for coffee lovers worldwide. With a strong emphasis on high-quality coffee, Peet's values curiosity, accountability, mastery, and inclusion, guiding their teams to continuously improve. The company believes that great coffee is made by great people, and they take pride in selecting and nurturing their employees just as carefully as they craft their coffee. Beyond their commitment to quality, Peet's actively supports local communities through various initiatives, including holiday donation programs and partnerships with non-profits. Peet's Coffee is not just about serving coffee; it's about fostering a culture of passion, authenticity, and community engagement.