Influencer Marketing Lead - Remote

Overview

At Paired, we’re on a mission to help romantic couples stay in love. So we created a fun, safe space for couples to explore their relationship and grow together. Backed by expert advice and cutting-edge research, our app delivers engaging questions, games, and quizzes that improve key relationship skills in just minutes each day.

And it works. Our app is the #1 couples app globally with +12M downloads, +200,000 daily active users, and more than £5M of fundraising to date. We’ve won multiple awards from Apple and Google, recognising us for our innovative approach to romantic relationship health.

Although we are a remote-first team hiring in the UK and Spain, keeping our employees connected remains extremely important. To bring everyone together, we meet three times a year at various European locations for focused co-working weeks and dynamic team-building activities.

In Short

• Own and scale the influencer marketing program as a core acquisition channel.
• Lead and manage third-party agencies for influencer discovery and onboarding.
• Run campaigns with high-impact creators from outreach to post-campaign analysis.
• Test across creator verticals and content formats for growth.
• Collaborate with product, brand, and creative teams.
• Explore new channels and strategies for acquisition.
• Analyze performance using various data models.
• Stay updated on social algorithms and creator economy trends.

Requirements

• Experience in influencer marketing and user acquisition.
• Strong analytical skills and data-driven mindset.
• Ability to manage multiple campaigns and stakeholders.
• Excellent communication and collaboration skills.
• Creative thinking for developing engaging marketing strategies.

Benefits

• Remote work flexibility.
• Opportunities for professional growth.
• Dynamic team-building activities.
• Work in a mission-driven environment.