Marketing Manager - Remote

Overview

The Marketing department within Haufe Group is diverse, focusing on market analysis and customer needs, developing brand strategies and tailored communication campaigns that contribute to the company's success.

In Short

• Develop and implement data-driven marketing strategies aligned with business objectives.
• Analyze marketing performance, budgets, and customer acquisition metrics for actionable insights.
• Lead and mentor a team of marketing professionals in a collaborative environment.
• Collaborate with cross-functional teams to ensure consistent brand messaging.
• Manage marketing budgets and resource allocation to maximize ROI.
• Oversee the planning and execution of marketing campaigns across various channels.
• Conduct market research to identify trends and opportunities.
• Build and maintain relationships with key stakeholders and partners.
• Monitor and report on marketing KPIs to management regularly.
• Stay updated on the latest marketing trends and technologies.

Requirements

• Bachelor's degree in Marketing, Business, or a related field; over 4 years of experience in analytical marketing roles.
• Proven track record in developing and executing successful marketing strategies.
• Strong analytical and data interpretation skills; proficiency in Excel (SQL is a plus).
• Extensive knowledge of marketing channels, KPIs, and automation tools.
• Excellent leadership, project management, and teamwork skills.
• Experience in budget management and resource allocation.
• Fluent in English; German language skills are a plus.
• Adaptability and creative problem-solving skills in a fast-paced environment.

Benefits

• Dynamic and innovative work environment.
• Opportunity to contribute to the growth of a reputable company.
• Collaborative team atmosphere.
• Professional development opportunities.
• Competitive salary and benefits package.