Director of Innovation Marketing - Remote

Overview

We’re looking for a senior marketing leader to build and scale our brand while owning a modern, full-funnel demand engine. This role sits at the intersection of brand, growth, and execution—defining how we show up in the market and turning attention into measurable demand.

In Short

• Define and evolve brand identity, voice, and visual system.
• Lead market and product positioning across consumer and partner audiences.
• Design and own a full-funnel demand engine across organic, earned, influencer, and paid media.
• Own influencer and creator marketing strategy end-to-end.
• Lead PR and earned media efforts, including narrative development.
• Own website, CMS, and landing page strategy, including conversion optimization.
• Use AI tools to accelerate research and performance analysis.
• Establish a culture of testing, learning, and iteration.
• Act as a senior cross-functional partner to product, partnerships, and leadership.
• Build scalable processes and a high-performing marketing team.

Requirements

• 7–12+ years of marketing experience with senior ownership of brand and demand.
• Proven track record building or evolving a brand.
• Hands-on expertise in CMS and website management.
• Experience with paid media platforms (Google, Meta/Facebook).
• Strong analytical mindset with comfort owning funnel metrics.
• AI-native approach to marketing execution.
• Startup experience or strong comfort operating in ambiguity.

Benefits

• Define how the company shows up in the world.
• Own both brand and DTC demand.
• Autonomy and responsibility to build a modern marketing engine.