Media Buyer - Remote

Overview

As a leading online store in the world of spirituality, Mindful Souls has become the go-to for all things crystals and personal growth. Our mission? To demystify the world of mindfulness, making it accessible and easy-to-understand for everyone.

In Short

• Develop, execute, and manage Facebook and Instagram ad campaigns to achieve business goals (leads, sales, brand awareness, etc.).
• Conduct audience research and segmentation to target the right demographics and interests.
• Create and test various ad creatives, headlines, and messaging to optimize performance.
• Analyse ad performance and make data-driven decisions to improve results.
• Optimise ad spend, bid strategies, and budget allocation for maximum ROI.
• A/B test different ad variations (copy, images, videos, CTA, etc.).
• Implement retargeting campaigns to maximize conversions and customer lifetime value.
• Utilise first-party data, CRM insights, and pixel data to enhance targeting strategies.
• Provide insights and recommendations based on data analysis and market trends.
• Generate detailed reports on campaign performance, key learnings, and growth opportunities.

Requirements

• Experience in performance marketing and media buying.
• Strong analytical skills and data-driven mindset.
• Proficiency in managing ad campaigns on Meta platforms.
• Ability to create compelling ad creatives.
• Experience with audience targeting and segmentation.
• Familiarity with A/B testing methodologies.
• Strong communication and reporting skills.

Benefits

• Work in a people-centric environment.
• Opportunity for professional growth and development.
• Be part of a mission-driven company.
• Flexible working arrangements including remote work.