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Marketing Specialist - Remote

Posted Yesterday
Marketing
Full Time
Worldwide
1000 - 1400€ plus a monthly bonus based on performance

Overview

As a leading online store in the world of spirituality, Mindful Souls has become the go-to for all things crystals and personal growth. Our mission? To demystify the world of mindfulness, making it accessible and easy to understand for everyone.

In Short

  • Plan strategic offers, bundles, discounts, and homepage/landing page updates.
  • Propose conversion-focused bundling or upsell opportunities.
  • Develop creative offers and promotional campaigns.
  • Build campaign calendars around launches, seasonal events, product drops, and customer needs.
  • Understand and utilize customer psychology to shape messaging, offers, and campaigns.
  • Create and refine detailed customer personas/avatars based on data, behavior, and insights.
  • Track campaign performance and recommend optimizations to increase AOV, conversions, and repeat purchases.
  • Identify gaps and propose actionable marketing solutions.
  • Collaborate with the team to continuously improve the marketing strategy.
  • Bring fresh, strategic ideas that contribute to overall business growth.

Requirements

  • A proactive, self-driven marketer with a strong sense of ownership.
  • Deep understanding of customer psychology, segmentation, and audience insights.
  • Ability to create customer avatars and build campaigns around them.
  • Experience with email e-commerce promotions and performance/sales-based thinking.
  • Creative mindset combined with commercial focus.
  • Experience in lifestyle, wellness, spiritual, or aesthetic brands is a plus.

Benefits

  • Competitive Salary: €1000-1400 plus a monthly bonus based on performance.
  • Work from Anywhere & Anytime: Fully remote environment and flexible schedule.
  • Find Balance: Excellent work-life balance.
  • Freedom to Grow: Autonomy to reach your full potential.
  • Teamwork Matters: Flat team structure for easy communication.
  • We Celebrate Success: Resources and support for continuous learning.
  • Great Benefits: Education budget, sports card, home office bonus, and self-care app access.

M.S

Mindful Souls

Mindful Souls is a prominent online retailer specializing in spirituality, particularly known for its curated selection of crystals and personal growth products. With a mission to make mindfulness accessible to everyone, the company has gained a loyal customer base, highlighted by its popular Mindful Subscription Box, which features ethically sourced, natural crystals. Mindful Souls is part of VGL Group, a multinational electronic retailer and manufacturer that emphasizes sustainable business practices and a people-centric work environment. VGL Group is committed to social responsibility, donating meals to schoolchildren through its charity initiative, and fosters a culture of growth and innovation for its employees.

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