Marketing Specialist - Remote

Overview

As a leading online store in the world of spirituality, Mindful Souls has become the go-to for all things crystals and personal growth. Our mission? To demystify the world of mindfulness, making it accessible and easy to understand for everyone.

In Short

• Plan strategic offers, bundles, discounts, and homepage/landing page updates.
• Propose conversion-focused bundling or upsell opportunities.
• Develop creative offers and promotional campaigns.
• Build campaign calendars around launches, seasonal events, product drops, and customer needs.
• Understand and utilize customer psychology to shape messaging, offers, and campaigns.
• Create and refine detailed customer personas/avatars based on data, behavior, and insights.
• Track campaign performance and recommend optimizations to increase AOV, conversions, and repeat purchases.
• Identify gaps and propose actionable marketing solutions.
• Collaborate with the team to continuously improve the marketing strategy.
• Bring fresh, strategic ideas that contribute to overall business growth.

Requirements

• A proactive, self-driven marketer with a strong sense of ownership.
• Deep understanding of customer psychology, segmentation, and audience insights.
• Ability to create customer avatars and build campaigns around them.
• Experience with email e-commerce promotions and performance/sales-based thinking.
• Creative mindset combined with commercial focus.
• Experience in lifestyle, wellness, spiritual, or aesthetic brands is a plus.

Benefits

• Competitive Salary: €1000-1400 plus a monthly bonus based on performance.
• Work from Anywhere & Anytime: Fully remote environment and flexible schedule.
• Find Balance: Excellent work-life balance.
• Freedom to Grow: Autonomy to reach your full potential.
• Teamwork Matters: Flat team structure for easy communication.
• We Celebrate Success: Resources and support for continuous learning.
• Great Benefits: Education budget, sports card, home office bonus, and self-care app access.