SEM Manager - Remote

Overview

The SEM Manager will be responsible for managing and optimizing paid search and YouTube campaigns, transitioning operations in-house to drive performance and scale.

In Short

• Take ownership of campaign setup and management across Google and Microsoft Ads.
• Develop and manage keyword strategy to improve campaign effectiveness.
• Optimize YouTube as a performance channel through collaboration with creative teams.
• Conduct rigorous A/B testing for continuous improvement.
• Utilize analytics tools for performance tracking and attribution.
• Prepare data for weekly performance reviews and budget discussions.
• Maintain transparency in work processes and reporting.

Requirements

• Hands-on experience with Google Ads and Microsoft Advertising.
• Proven track record in managing YouTube for conversions.
• Proficiency with analytics tools (GA4, Looker, Tableau).
• Resourceful and data-driven with a focus on performance metrics.

Benefits

• Flexible vacation policies promoting work-life balance.
• Exposure to leadership in a meritocratic culture.
• Opportunity to impact health and wellness positively.
• Fast-paced environment with growth opportunities.