You’re a skilled Meta Media Buyer with a focus on direct response campaigns. Your expertise lies in planning, executing, and optimizing high-budget campaigns across Meta platforms, with a proven ability to manage monthly ad spends of $100,000 or more. You’re adept at scaling campaigns, driving conversions, and delivering exceptional ROI. Your innovative mindset and strategic approach to testing new ideas set you apart as a key driver of campaign success.

In Short

Plan and manage paid media campaigns across Meta platforms with budgets of $100,000+ per account.
Develop tailored strategies for conversions, retargeting, prospecting, dynamic ads, and awareness campaigns.
Implement advanced audience strategies using lookalike models, exclusions, and interest-based targeting.
Utilize Meta’s Conversion API and Pixel for accurate tracking and optimization of performance metrics.
Scale campaigns effectively while ensuring alignment with ROI and KPI goals.
Allocate 10% of each account’s budget for testing new strategies, creatives, and audience segments.
Collaborate with creative teams to produce high-impact ad content.
Monitor key metrics such as ROAS, CPA, CTR, and CPM to inform real-time optimizations.
Strategically allocate and optimize ad spends across accounts to maximize performance.
Stay up-to-date with Meta’s algorithm changes and new advertising features.

Requirements

3–5 years managing high-budget Meta campaigns.
Bachelor’s degree in Marketing, Advertising, or related field (preferred but not required).
Meta Blueprint Certification, Google Analytics 4 Certification (preferred).
Strong skills in creative development, including ad copywriting and collaborating on visuals.
Data-driven mindset with experience in analytics, A/B testing, and performance reporting.
Excellent organizational skills and attention to detail.
Strong communication and collaboration abilities.
A passion for digital advertising and innovation.