Paid Media Manager - Remote

Overview

Lago is seeking a talented and driven Paid Media Manager to join our dynamic marketing team. In this pivotal role, you will be responsible for developing, executing, and optimizing our paid media strategies across various platforms including search engines, social media, and display networks.

In Short

• Develop and execute comprehensive paid media strategies across multiple platforms including Google Ads, Facebook, and Instagram.
• Manage and optimize campaign budgets to ensure maximum ROI and achievement of revenue goals.
• Conduct keyword research and audience targeting to enhance campaign performance and reach.
• Analyze campaign performance metrics and generate actionable insights to inform strategy adjustments.
• Work closely with the creative team to develop engaging ad copy and creative assets that align with brand objectives.
• Perform regular A/B testing on ads and landing pages to identify the most effective strategies and improve conversion rates.
• Stay up-to-date on industry trends, platform updates, and best practices in paid media to continuously enhance our efforts.

Requirements

• Strong background in digital advertising.
• Proven track record of successful paid media campaigns.
• Analytical thinker with the ability to leverage data insights.
• Experience managing budgets and optimizing campaigns.
• Ability to collaborate cross-functionally with creative, content, and analytics teams.
• Passion for digital marketing and results-oriented environment.

Benefits

• Opportunity to work in a dynamic marketing team.
• Open to negotiation on hourly wage based on experience.
• Flexible working hours.
• Remote work opportunity.