Marketing Manager - Regional Growth - Germany - Remote

Overview

The Marketing Manager for Regional Growth will focus on expanding Kraken's client base and transaction volume in Germany through innovative marketing strategies.

In Short

• Develop marketing strategies to increase market share in Germany.
• Grow new users and enhance customer lifecycle performance.
• Localize global campaigns to fit regional preferences.
• Create unique local marketing ideas to attract potential customers.
• Engage in hands-on tasks like content production and event planning.
• Measure marketing performance and suggest improvements.
• Work cross-functionally with various teams.
• Lead marketing initiatives autonomously.
• Be a spokesperson for Kraken in Germany.
• Execute additional responsibilities as needed.

Requirements

• 7+ years of marketing experience with successful campaigns.
• Proven ability to grow user bases in competitive markets.
• Regional expertise in Germany, including language and culture.
• Advanced knowledge of crypto products and revenue models.
• Experience in regulated marketing environments, preferably financial services.
• Strong analytical skills and familiarity with marketing metrics.
• Creative thinking grounded in logic and data.

Benefits

• Work in a fully remote environment.
• Be part of a mission-driven company focused on crypto values.
• Collaborate with a diverse team of industry experts.
• Opportunity to influence the growth of crypto adoption.
• Flexible working conditions.