CRM/Live Ops Manager - Remote

Overview

As a CRM / Live Ops Manager, you will plan, execute, and optimize in-app events, lifecycle campaigns, and player communications across multiple channels, improving retention, monetization, and user experience in mobile gaming.

In Short

• Set a CRM & user engagement vision for activation, retention, and monetization.
• Own the LiveOps calendar and execute campaigns weekly across apps.
• Define user segments and lifecycle stages for personalized journeys.
• Optimize communication channels for relevant and timely messaging.
• Manage campaign setup and QA using Pushwoosh or similar platforms.
• Run A/B tests to optimize KPIs such as ARPU and retention.
• Collaborate with product teams to design scalable systems.
• Conduct competitive research and propose new campaign ideas.
• Prepare post-campaign reports with insights and recommendations.
• Lead seasonal events and reactivation campaigns.

Requirements

• Bachelor’s degree in marketing, business, or related field.
• 3+ years in CRM, LiveOps, or lifecycle marketing, preferably in mobile gaming.
• Proven track record in improving user engagement and monetization.
• Hands-on experience with engagement platforms like Pushwoosh.
• Strong analytical skills to interpret campaign data.
• Familiarity with A/B testing and cohort tracking.
• Comfort with data analytics tools like Amplitude and Google Analytics.
• Excellent project management and organizational skills.
• Strong communication and collaboration skills.
• Proactive and adaptable in a fast-paced environment.

Benefits

• Regular feedback and development programs for growth.
• Support for relocation and settling in Hamburg.
• Hybrid setup with flexible working hours and 30 vacation days.
• Access to an in-house gym and mental health support.
• Central office with great views and top-notch equipment.
• Participation in team events and social gatherings.