Senior SEM (Google Ads) Specialist - Remote

Overview

We seek a highly experienced Senior Search Engine Marketing (SEM) Specialist to manage our Google Ads and other pay-per-click (PPC) marketing initiatives. As a Senior SEM Specialist, you will collaborate closely with the SEO and Marketing teams to maximize ROI, drive traffic, and increase customer acquisition.

In Short

• Develop, implement, and manage paid search campaigns on Google and other platforms
• Execute tests, collect and analyze data, and identify trends and insights for optimization
• Ensure maximum ROI in paid search campaigns through data-driven analysis and decision-making
• Monitor, report, and analyze website analytics, PPC initiatives, and campaigns
• Manage campaign expenses by staying on budget, estimating monthly costs, and reconciling discrepancies
• Optimize ad copy and landing pages for paid search engine marketing campaigns
• Expand and optimize keyword discovery and targeting strategies
• Research and analyze competitor advertising tactics and performance
• Prepare new ad copies, pause underperforming ads, and manage bids
• Continuously monitor and track search activity, making necessary adjustments for optimal performance

Requirements

• Proven senior-level experience managing successful PPC campaigns across Google, Facebook, and Instagram
• Proficiency in performance marketing, conversion optimization, and online customer acquisition
• Up-to-date knowledge of trends and best practices in search engine marketing
• In-depth experience with bid management tools and website analytics tools (e.g., Google Analytics)
• Strong analytical skills and experience generating SEM reports
• Familiarity with A/B and multivariate testing methods

Benefits

• Flexible work location: Knoxville or Sevierville, TN office and remote and hybrid available.
• Retirement (Simple, and we match up to 3%), Life Insurance, Health Insurance, Dental Insurance, Vision Insurance, Short Term Disability Insurance