Huda Beauty is a rapidly growing beauty and media brand founded by the acclaimed beauty entrepreneur Huda Kattan in 2013. The company is dedicated to creating a world of beauty that celebrates individuality and inspires people to discover their unique magic. With a strong emphasis on purpose over profit, Huda Beauty focuses on innovation, community engagement, and kindness, while continuously striving for improvement and breaking boundaries. The brand is committed to delivering exceptional products and experiences, fostering a vibrant community, and maintaining a consistent message across all platforms.