HOLY Softdrinks is a rapidly growing consumer brand revolutionizing the soft drink industry with its innovative powdered drinks, including HOLY Energy®, HOLY Hydration®, and HOLY Iced Tea®. Founded by three friends in a shared apartment, HOLY has quickly scaled to become Europe's fastest-growing soft drink brand, boasting over 2 million loyal customers and a strong community known as the HOLY Squad. With a focus on sustainability and health, the company has achieved impressive D2C revenue and is transitioning to a global omnichannel strategy. Backed by top investors, HOLY aims to create a generational love brand that is tastier, healthier, and more sustainable, all while fostering a dynamic and inclusive startup culture.