Grooo AB, founded in 2005, plays a central role in the Swedish fitness industry through its three main business areas: the gym network KlubbSverige, the weight loss program WeightTrainer, and its own brand of healthy products, Anew. The company is dedicated to helping individuals achieve healthier lifestyles and combat obesity, a significant global public health issue. With WeightTrainer available at approximately 100 training facilities in Sweden, Grooo AB is experiencing steady growth and plans to expand its successful concepts into several European countries, as well as develop solutions for home environments. The company values technology as a key driver for optimal results and customer experiences, and is currently on an exciting growth journey with a small, passionate team based in Nacka Strand, Stockholm.