Social Media Manager with Paid Ads & Cold Calling Experience - Remote

Overview

We are seeking a highly motivated and results-driven Social Media Manager who is experienced in managing paid advertising campaigns and conducting cold calls to generate leads and partnerships. The ideal candidate will play a dual role in building our digital presence across social platforms and actively reaching out to potential clients such as businesses, schools, government agencies, and more across North Carolina. PLEASE NOTE: ONLY CANDIDATES WITH UPDATED CV AND AN INTRO VIDEO WILL BE PROCESSED.

In Short

• Create and manage engaging content across platforms (Facebook, Instagram, LinkedIn, etc.)
• Plan and execute paid ad campaigns (Meta, Google Ads, LinkedIn Ads) targeting NC-based audiences
• Monitor ad performance and optimize campaigns for maximum ROI
• Build brand awareness and generate inquiries through social channels
• Analyze metrics and prepare performance reports weekly
• Conduct cold calls to introduce our drug testing services to potential clients in NC
• Follow up with leads generated via ads or outreach
• Schedule appointments and hand off qualified leads to the sales/operations team
• Maintain call logs and client contact records in CRM
• Proven experience in social media management and paid advertising

Requirements

• Comfortable with cold calling and persuasive communication
• Strong understanding of the North Carolina business landscape (preferred)
• Excellent written and verbal English communication skills
• Proficient in using tools like Meta Ads Manager, Google Ads, Canva, and CRM systems
• Ability to work independently and hit outreach and ad performance targets

Benefits

• Experience in the healthcare, drug testing, or compliance service industries
• Background in lead generation or B2B marketing
• Familiarity with HIPAA-compliant marketing practices