GfK Belgrade d.o.o is part of YouGov, a global online research and analytics company dedicated to providing insights into public opinion and consumer behavior. With a vast network of over 27 million registered panel members worldwide, YouGov is recognized for its accuracy and reliability, serving some of the world's largest brands. The company values diversity and inclusion, striving to represent a wide range of perspectives in its research. YouGov promotes a supportive workplace culture driven by shared values of innovation, ethics, and accuracy, offering flexible working arrangements and a commitment to employee wellbeing.