Marketing Implementation Strategist - Remote

Overview

The Marketing Implementation Strategist will be responsible for leading the development of projects, marketing plans, and campaign development while tracking results in support of the retirement segment’s goals for the annuity portfolio. This position will analyze current state processes and procedures, create business cases and data-based recommendations, and work to implement them. They will also plan, create, and execute marketing campaigns and content from beginning to end, influencing the storytelling and messaging direction for marketing campaigns related to F&G’s annuity portfolio. This position will also serve as an expert marketing consultant for enterprise-wide teams.

In Short

• Partner with market strategy team and sales channels to understand product portfolio.
• Implement marketing recommendations and report progress to sales team.
• Conceptualize annual marketing plans and campaigns.
• Write with clarity for various target audiences.
• Create data-based recommendations to optimize campaign performance.
• Drive continuous improvement in marketing strategies.
• Collaborate with cross-functional teams and share marketing stories.

Requirements

• Bachelor’s degree in marketing or related field.
• 7+ years of marketing experience, preferably B2B.
• Experience in the insurance or financial services industry preferred.
• Content creation and marketing planning experience.
• Strong written and verbal communication skills.
• Proficient in Microsoft Office and Adobe Acrobat.
• Ability to collaborate and influence at multiple levels.

Benefits

• Flexible work environment including in-office, hybrid, and remote options.
• Employee-centric culture.
• Opportunity to work with a top workplace.